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White Gum Wool

White Gum Wool is sustainable, traceable and super soft Australian Merino. White Gum Wool sheep are raised on a single farm, in the high midlands of Tasmania. 

 The White Gum Wool farming focus is on the ethical treatment of the animals and the landscape in which they graze.

Nan Bray's trademark in a production sense is a concept known as “nutritional wisdom”, in which sheep are given the opportunity to graze a wide diversity of native as well as exotic plants—and thereby learn about the nutritional and self-medicating benefits of different forages.  Because nutritional wisdom is in part a learned behaviour—knowledge passed by mothers to their babies—Nan runs all the sheep in a single large mob, keeping all family groups together for their entire lifetimes. In order to foster the diversity of plants that this system relies on, Nan maintains a fairly low stocking rate, encouraging diversity through abundance.

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